154 Almost Daily Devotional – Social Media Marketing Tips From The Bible

by Cliff Ravenscraft on January 18, 2011

in Almost Daily Devotional, Blog


In this episode, I share two verses from scripture that, if were were to live them out daily, would radically improve all aspects of our lives.

As a podcast and new media consultant, I’ve noticed that a lot of people are interested in reproducing much of the success that I’ve had in building a loyal community around the podcast content that I’ve created.

The problem with a lot of social media marketing is that there is often too much marketing involved and not really enough social. Many people attempt to reconcile this with a “formula” feeling as though if they spend enough time interacting with folks, by simply joining the conversation, then they can then expect results from the marketing aspects of the equation.

The problem is that most of these formulas leave out a major variable. The variable that is often overlooked is the motive behind the desire to be social. If you are giving for the purpose of getting something in return, it is not likely that you’ll receive the same benefits that I’ve personally achieve in social media. You’d be using a different formula.

There’s nothing wrong with marketing, even in social media. There is nothing wrong with earning a leaving from the work that you do and promoting it. I’ve certainly pushed the boundaries at times of what is “too much” marketing. Each time, though, my core community keeps me in check and I get back to the heart of the matter.

If you do plan to market anything to the folks that you are in relationship with. Please consider taking the following scripture references into account when creating your formula for success.

Philippians 2:2-4 (New Living Translation)
…Don’t be selfish; don’t try to impress others. Be humble, thinking of others as better than yourselves. Don’t look out only for your own interests, but take an interest in others, too.

1 Thessalonians 2:5 (New Living Translation)
…we were not pretending to be your friends just to get your money!

I pray that this thought will be helpful in wrapping your mind about what’s most important in social media. RELATIONSHIPS!

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