001 Business Tech Weekly – The Importance of Domain Names

by Cliff Ravenscraft on September 8, 2009

in Business Tech Weekly


[audio:http://media.libsyn.com/media/gspn/BusinessTechWeekly001-URLs.mp3]

Business Tech Weekly:
The Importance of Domain Names

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In this episode, Andy Traub and Cliff Ravenscraft discuss the following items.

* The Importance of the domain name for branding your business.

* Experts Exchange, a knowledge base where programmers can exchange advice and views at www.expertsexchange.com can be viewed as ExpertSexChange.com (Note: This site no longer exists).

* Looking for a pen? Look no further than Pen Island at www.penisland.net. When you put the words Pen and Island together, it looks like PenisLand.net

* One of the funniest domains is from a group of designers, and their whacky website Speed of Art.com. Though it looks more like SpeedoFart.com

* Does your domain name communicates professionalism?

* If you have an address that ends with .blogger.com, .wordpress.com or anything other than yourbusiness.com then you really don't have a business, you have a hobby. Thing is, most people can't make a living with a hobby.

* Where do we buy our domains?

* GoDaddy – Price has gone up but coupons are always available via Google, Price is currently $10.69 for .com domains. Coupons are easy to find. Sometimes they run coupons for renewals as well

* Your Host – Often you'll get a free domain when you purchase hosting for your web site. You'll likely have to pay for renewals in the future

* What domain extensions should I purchase? Andy suggests your personal name in .com/.net/.org. Your business' name. Your family's names.

* What extras do I need to get when I buy a domain? We usually don't buy any extras.

* Shapes and Sizes of URL's?

* Short URL's can be very catchy. Though they can be very hard to find quality ones b/c many of them are taken already.

– Long is good b/c it's not confusing and you can communicate your business title clearly. PodcastAnswerMan.com – (Always capitalize the first letter of each word – increases readability considerably, especially if a letter repeats like MoreProfitTechnology.com.

* Hyphenate or not Hyphenate? Avoid punctuation in URL's b/c it makes is very hard to spell/remember the address

* Numbers in my URL? Avoid using numbers or even having people spell them because it just gets too confusing.

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