009 Business Tech Weekly – Video For Your Business?

by Cliff Ravenscraft on November 5, 2009

in Business Tech Weekly


Business Tech Weekly:
Video For Your Business?

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In this episode, Andy Traub and Cliff Ravenscraft discuss the use of video for your business. It's a great tool for communication and something that is becoming more and more popular.

The conversation started when Andy shared that hew was inspired by Cliff's review blog post of the Kodak Zi8 HD pocket video camera.

What makes this camera so much better than the competition is that it has an audio input jack.

Have external audio input allows for you to take the audio quality of your video to the next level. In the episode, both Cliff and Andy refer to episode 134 of the Podcast Answer Man podcast.

Cliff pointed out that a 30 minute video of this quality can take as much as 5 to 7 hours from the beginning of the project to where you are able to embed the video on your site and release an iPhone version into an rss feed.

In the course of nine hours, Cliff is able to produce a total of 11 episodes of highly professional sounding audio content on a variety of different topics. Also, audio is a great deal portable for those who wish to consume your content while driving or out for an afternoon jog.

Here's the video we were discussing:

In the episode, there were discussions about the various options for putting your video online. When it comes down to it, the important thing is that you simply put your content out there for people to consume.

Some valuable take away points are as follows:
1. Avoid paralysis by analysis – don't wait for perfect
2. If it's really bad…keep practicing till it's at least presentable.
3. Great content will make up for lacking video professionalism.
4. Be a thought leader – If you do it first or say it first, that will help you have greater impact.

Also in this episode, we give a preview of our special guest for next week's episode of Business Tech Weekly where we will be interviewing Jason Fried of 37 Signals.

Here are a few links to introduce you to Jason:

Basecamp Link

Preview videos of Jason Fried (Notice: Explicit language in 2nd video)

Wikipedia/Bios on Jason Fried

An article about a typical work day for Jason Fried

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