Welcome To The Social Media Serenity Podcast!

Social Media Serenity PodcastThe Social Media Serenity podcast is a show devoted to social networking in general, though we spend a majority of our time talking about the big networks like Twitter, Facebook, and LinkedIn.

Cliff Ravenscraft and Erik Fisher pursue the most efficient way to use these services to build authentic relationships and build brand awareness in the online community without wasting away countless hours of our lives.

If you like this show, you may also like the Podcast Answer Man, Virtual Assistant Podcast, and Business Tech Weekly podcasts. Of course we invite you to please check out the complete list of our podcasts.

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In this episode Cliff and Erik are joined by Parker J., the new gspn.tv inter, and also Cliff’s brother. They talk about the following topics:

– The Old Spice Guy Is BACK – http://goo.gl/O09bw

– Visits To Twitter.com Dropped 14% in 2010 – http://goo.gl/XtqhM

– ‘The Social Network’ Grabs 8 Oscor Nominations – http://goo.gl/cUCTW

– Facebook Turns Friend Activities Into New Ad Format – http://goo.gl/Enj7S

– Hearing Begins For Woman Fired Over Facebook – http://goo.gl/1gIG5

– Apple App Store on Twitter – http://goo.gl/m8zXe

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– Facebook Decides to app developers access to your address and mobile phone number. – http://goo.gl/1t5ks

– Facebook Halts Phone & Address Sharing (For Now) – http://goo.gl/iYcws

– Facebook’s Ad Revenue Hit $1.86B for 2010 – http://goo.gl/DiWIc

– Facebook Releases Mobile App For Feature Phones – http://goo.gl/ddXOW

– Facebook tool could help bring bands over from MySpace – http://goo.gl/iIz2m

– How are our Klout scores doing from last week?

– Chris Penn has an article on what Klout is really good for http://goo.gl/oPkXe

– Why Cliff decided on Ning for GSPN Community – http://gspncommunity.com

– Link to Episode 50 titled “Ning v/s BuddyPress” – http://goo.gl/4hfGP

– Changes to gspn.tv Plus Membership – https://gspn.tv/plus

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In this episode of Social Media Serenity, Cliff and Eirk discuss the following topics:

– Klout Snags $8.5 Million – http://goo.gl/K1Wu8

– What is Quora? http://Quora.com

– Southwest Air’s New Approach to Twitter http://bit.ly/fHZOhA

– Are We To Obsessed With Facebook? http://goo.gl/UgTzG

– Privacy & Boundaries Feedback –

– Twitter’s New Long-Term Vision http://goo.gl/ZLx0G

– Facebook Pushes New Profile To All Users. http://goo.gl/Vv1ec

– Facebook Song http://goo.gl/HpQUj

– PABL Episode 486 – http://goo.gl/rYhe0

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Note: We record and release the Social Media Serenity Podcast on a weekly basis. However, we only release about one episode per month on the free feed. To learn how you can get every episode of this podcast and all the other podcasts we produce here at gspn.tv, please click here to learn about Plus Membership.

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In this episode, Cliff and Erik discuss the following topics:

– Erik’s two week break from social media.

– Congress Opening Streamed Live On Facebook – http://goo.gl/8AsrC

– Goldman Sachs invests $450 million in Facebook – http://goo.gl/pfSRH

– Is Justin Bieber really more influential than Barack Obama? – http://goo.gl/7sHXX

– Does this profile picture make me look fat? http://PodcastAnswerMan.com/profilepicture

– Celebrities and Twitter Help Find Missing Girl. – http://goo.gl/CfipZ

– Blogging Forefather Seeks to Reinvent Blogging Again. – http://goo.gl/pL0HR

– Official Twitter Client For The Mac – http://goo.gl/iryt1

– Be careful if you use http://ListNotify.com

– Is MooLaLa Too Good To Be True? – https://gspn.tv/moolala

– VM from Doug – Is The Twitter Bubble Going To Pop?

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Note: We record and release the Social Media Serenity Podcast on a weekly basis. However, we only release about one episode per month on the free feed. To learn how you can get every episode of this podcast and all the other podcasts we produce here at gspn.tv, please click here to learn about Plus Membership.

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In this episode of Social Media Serenity, I am joined by Justin Lukasavige from http://CoachRadio.tv. Justin is a great friend and has a lot of valuable insights when it comes to how Social Media can help us in our business.

Justin and I talk about how we think businesses can benefit by using Social Media. We talked about Creating an outpost on services like Twitter, Facebook, LinkedIn, Online formums, etc.

Once we have found the outposts that work for us, we create content that is valuable, both in the existing community and on our own blog/home base. Content can include blog posts, videos, audio podcasts, or simply ongoing conversations where we are helping people.

When interacting with people in social media, we have found that the following has been most beneficial to us in our business interactions. We spend about two hours a day, not all at once in the following way. About 25% of our time is for monitoring (reading blogs, google alerts, twitter search). About 25% of our time is for creating content. About 50% of our time is for commenting and talking to people (leaving comments, promoting other people).

Here are some links to things that you may find interesting after having listened to this episode:

– Home Depot Blog: http://goo.gl/DyeEO

– The Blog Podcast Mentioned: https://gspn.tv/pablcontagious

– How to subscribe and read blogs with google reader – http://goo.gl/hiQtF

– Free social media tutorials from Justin – http://goo.gl/RxIIS

Again, I want to thank Justin for filling in for Erik Fisher this week. Be sure to check out everything he’s doing over at http://CoachRadio.tv.

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This is a Plus Member Episode

In this episode we cover the following topics:
– Facebook Messages Initial Reaction.
– Chris Beiting actually likes Facebook Connect.
– Chris explains Net Neutrality.
– Facebook New Newsfeed Filtering.
– Skype was down.

Call in your feedback on our voice mail hotline at 859-795-4067. Or use your voice memo application on your iPhone to record feedback or questions. Simply email it to [email protected].

Note: We record and release the Social Media Serenity Podcast on a weekly basis. However, we only release about one episode per month on the free feed. To learn how you can get every episode of this podcast and all the other podcasts we produce here at gspn.tv, please click here to learn about Plus Membership.

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Time Names Mark Zuckerburg ‘Man Of The Year’
http://mashable.com/2010/12/15/time-mark-zuckerberg-person-of-the-year

Twitter raises 200 Million in funding and worth 3.7 Billion?!
http://mashable.com/2010/12/15/twitter-200-million-investment

The 10 Most Retweeted Tweets of 2010
http://mashable.com/2010/12/15/twitter-reveals-the-10-most-retweeted-tweets-of-2010

10 Ways Social Media Will Change In 2011
http://www.readwriteweb.com/archives/10_ways_social_media_will_change_in_2011.php

Erik unplugging and the next two weeks shows

Call in your feedback on our voice mail hotline at 859-795-4067. Or use your voice memo application on your iPhone to record feedback or questions. Simply email it to [email protected].

Note: We record and release the Social Media Serenity Podcast on a weekly basis. However, we only release about one episode per month on the free feed. To learn how you can get every episode of this podcast and all the other podcasts we produce here at gspn.tv, please click here to learn about Plus Membership.

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This is a Plus Member Episode

Topics Covered In This Episode:
– New Facebook Profile Layout and Friend Lists
– Cliff finds a way to purge DM OutBox
– LinkedIn Releases Official Share Button
– Thoughts on Tumblr

Call in your feedback on our voice mail hotline at 859-795-4067. Or use your voice memo application on your iPhone to record feedback or questions. Simply email it to [email protected].

Note: We record and release the Social Media Serenity Podcast on a weekly basis. However, we only release about one episode per month on the free feed. To learn how you can get every episode of this podcast and all the other podcasts we produce here at gspn.tv, please click here to learn about Plus Membership.

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Topics Covered In This Epiosde:
-President Geroge W. Bush Visits & Speaks At Facebook: http://goo.gl/fEit3

SocialOomph.com– Allows you to do the following:
– Auto DM new followers – I HATE THIS!!!!
– Auto Follow everyone who follows you!
– A ton of other tools that may interest some people, but not me.
– Overall I personally would rate Social Oomph a 3 out of 10.

FollowerHub.comAllowed me to do the following:
– Helped show me all the people I follow but didn’t follow me back
– Helped me easily see all those I follw who have not tweeted in more than two weeks.

ManageFlitter.comErik’s Twitter Curation Tool of Choice
You can sort out Twitter connections by the following:
– Not Following Back
– No Profile Image
– Inactive
– Talkative
– Quiet
– Bio Search for Keywords

Why Seth Godin Is Not On Twitter
Call in your feedback on our voice mail hotline at 859-795-4067. Or use your voice memo application on your iPhone to record feedback or questions. Simply email it to [email protected].

Note: We record and release the Social Media Serenity Podcast on a weekly basis. However, we only release about one episode per month on the free feed. To learn how you can get every episode of this podcast and all the other podcasts we produce here at gspn.tv, please click here to learn about Plus Membership.

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Topics Covered In This Episode:
– Facebook announces Messages, and it’s NOT email. Or is it?
http://mashable.com/2010/11/15/facebook-messages-numbers
USA Today Article
Request An Invite Here: http://www.facebook.com/about/messages

– Free Burritos at Chipotle
November 20-21 Show the cashier that you've checked in on Facebook Places. You'll then receive a buy-one, get-one-free deal on any entrée (burrito, tacos, salad).

– New Path Personal Network – You can only have 50 friends
http://mashable.com/2010/11/15/path-launches
Path Blog

-Crowdsource your media suggestions
http://getglue.com

– Collaborate on documents with a Facebook group on Docs.com
Read Write Web Article – Doc.com update

– For Employees, Facebook counts as free speech
http://mashable.com/2010/11/09/facebook-free-speech

-Facebook and Myspace joint announcement?!
http://mashable.com/2010/11/18/facebook-myspace

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Only The Most Recent 500?
Turns out that #NewTwitter only predicts names of the most recent 500 people you are following. Problem is that MOST PEOPLE that I interact with are among the first 500 people I’ve followed. I suppose we could unfollow and refollow them?

Twitter Ads Come To The Stream – And Google?
Promoted Tweets now show up in users' timelines, beginning with Hootsuite.
http://mashable.com/2010/11/01/twitter-ads-come-to-the-stream/
Twitter Ads in Google – Read Write Web

Instagram Social Imaging App
The social features in this iPhone camera app rock! Not to mention the awesome simplified editing tools.
http://appadvice.com/appnn/2010/11/instagram-app-game-changer

Foursquare Allows Businesses to Oust Cheating Mayors
New rules for Foursquare for Businesses to make things fair.
http://mashable.com/2010/11/02/foursquare-lets-businesses-out-mayors

Foursquare Hires PR Firm to Kickstart Business and Consumer Education Efforts
Will Foursquare start to have value to consumers?
http://aboutfoursquare.com/pr-education/

Faceook Mobile Event – Wednesday Nov 3rd 1:30pm EST
What did they announce? Facebook iPhone app update, Facebook Android app Update, No iPad app
Places update and Deals – http://blog.facebook.com/blog.php?post=446183422130
Single Sign in: http://mashable.com/2010/11/03/facebook-mobile-sign-in

Google Emails all Gmail users regarding Google Buzz Settlement
Do you use Gmail? You should have gotten an email from Google. It’s about the Google Buzz settlement and how it effects you.
http://mashable.com/2010/11/03/google-buzz-class-action-settlement

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What Are Hashtags on Twitter & How Do I Use Them?
This question came from the chatroom. Here’s the link I shared: https://gspn.tv/pabl

Why Should Anyone Use Twitter?
Cliff shares just how much Twitter means to him.

The New Myspace
Myspace has done a revamp. It seems almost like a specialized way to do Facebook Fan Pages, with more designability and content.
The New Myspace – Mashable Article

Paypal Announces Micropayment System and Facebook Partnership
PayPal has announced the launch of PayPal for Digital Goods, a checkout solution that lets users manage payments online with just two clicks. The company also announced a major partner: Facebook. Paypal & Facebook Partnership – Mashable Article

Changes to the Facebook Pages Admin Panel
If you’re the admin of a Facebook Page, just click edit page underneath your profile image to see the changes.
Facebook Pages Admin Panel Changes

Should You Become A Twitter Snob?
Mitch Joel @mitchjoel – http://www.twistimage.com/blog/ Says you should become a Twitter Snob. What does that mean? Why should you do it? And how?
Being A Twitter Snob Is A Good Thing – Mitch Joel
By the way, Andy Traub interviewed Mitch Joel for the Unofficial Linchpin Podcast Episode #004.

Call in your feedback on our voice mail hotline at 859-795-4067. Or use your voice memo application on your iPhone to record feedback or questions. Simply email it to [email protected].

Note: We record and release the Social Media Serenity Podcast on a weekly basis. However, we only release about one episode per month on the free feed. To learn how you can get every episode of this podcast and all the other podcasts we produce here at gspn.tv, please click here to learn about Plus Membership.

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This is a Plus Member Episode.

Facebook Apps Leaking User Info
http://mashable.com/2010/10/18/facebook-apps-leak-user-info

Cracking the Facebook Code: How Facebook decides what shows up in your newsfeed
(Link To Story Here)

Why Increasing Followers is Not a Twitter Strategy
http://bit.ly/aOU996

Tweet It Song Parody:
http://www.youtube.com/watch?v=FNf9_0w5qzw&feature=player_embedded#!

TwitPic Photos We Discussed In This Episode:
https://gspn.tv/smsfb1
https://gspn.tv/smsfb2

Call in your feedback on our voice mail hotline at 859-795-4067. Or use your voice memo application on your iPhone to record feedback or questions. Simply email it to [email protected].

Note: We record and release the Social Media Serenity Podcast on a weekly basis. However, we only release about one episode per month on the free feed. To learn how you can get every episode of this podcast and all the other podcasts we produce here at gspn.tv, please click here to learn about Plus Membership.

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Facebook Places Effect on Page Impressions and Growth:
Since Introduction Of Facebook Places, Page Growth and Impressions-Per-Post Are Down. How is Facebook Places effecting Facebook Pages?
(Link Here)

Facebook Updating The Comment System
…with Voting? Plus threaded commenting.
(Link Here)

Facebook Temporary Passwords:
Facebook has released a new feature to help users protect their accounts when they log into public computers: one-time passwords.The feature is simple: users that want to use a public computer but don’t want to risk using their sensitive passwords on it can text “opt” to 32665. If their phone is linked to their Facebook account, they’ll be texted back a temporary password that can only be used once and expires in 20 minutes.
(Link Here)

Facebook and Bing?
Facebook announces partnership with Microsoft Bing search engine
Facebook Blog

Klout now measures Facebook Influence
Klout.com Twitter influence measurment tool now coming to Facebook.
Read Write Web Klout for Facebook Article

Nutshell Mail:
An all encompassing email with notifications for any and all the social networks you want an update on, without sitting in the timeline all day. Schedule an email at a specific time on any day to give you an update on your twitter, facebook, etc.
http://nutshellmail.com/

Crissy suggested a Pet Peeve Segment:
Her pet peeve is shameless promotion

Fred Called In About His Twipocolipse Adventure:

David’s Twitter Issue With Unfollowing Someone:
Still getting their tweets.

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This is a Plus Member Episode.

The Social Network film on Facebook, Cliff has seen it two and ½ times (last 25 minutes). He loved it! Took Stephanie. Not family friendly at all. Do NOT take your kids. There is sex, drugs, wayout college life in this movie!

The FICTIONAL story of founding Facebook. One scene where Cliff wanted to stand up and cheer.

Eric has not seen it yet. Zuckerberg has seen it. He didn’t rate the film, but talked about what kind of effect it could have on Facebook.

Jeff Jarvis says the movie is anti geek, anti entrepreneurial. Cliff disagrees.

Cliff was geeking out through the whole movie! Cliff is anti-social?!?!

The other big thing is the money issue. How are we going to monetize this thing? It starts as a hobby.

All along with GSPN, Cliff has been approached to do this and that. He has had ONE person tell him he was stupid to do what he did by leaving his job.

Cliff thinks there’s a lot of valuable stuff in the book, Accidental Millionaire and the film. He totally resonated with it! He thought it was inspirational. [click to continue…]

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This past week, Cliff, Erik, and Stephanie attended Podcamp Boston 5. This episode of Social Media Serenity is actually Erik's talk that he gave at the event. We hope that you enjoy the insights that Erik gave and we look forward to returning to our regular recording schedule next week.

Call in your feedback on our voice mail hotline at 859-795-4067. Or use your voice memo application on your iPhone to record feedback or questions. Simply email it to [email protected].

Note: We record and release the Social Media Serenity Podcast on a weekly basis. However, we only release about one episode per month on the free feed. To learn how you can get every episode of this podcast and all the other podcasts we produce here at gspn.tv, please click here to learn about Plus Membership.

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059 SMS – Social Media Makeover

by Cliff Ravenscraft on September 23, 2010

in Social Media Serenity

In this episode, Cliff and Erik discuss the basic concepts of giving yourself a Social Media Makeover.

Topics Discussed:
* Be consistent with your style and type of information among the various networks.
* Use a photo of yourself for your avatar, but feel free to be creative!
* Check out how Keith Parsons tweaked his Facebook Profile with a large profile pic.
* The size of your Bio area is limited, be creative with keywords that describe you.
* Be sure to include a link to your home on the web.

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058 SMS – Twitter IS A Social Network

by Cliff Ravenscraft on September 16, 2010

in Social Media Serenity

In this Episode Cliff and Erik discuss the bold statement that Twitter recently made by stating that it is not a social network. Listening to this episode, you'll find that Cliff has some pretty strong opinions on their decision to use such language in a public setting. Of course, both Cliff and Erik agree that no matter what Twitter says, as it is today, Twitter is very much a social network, and one you should not ignore!

They also discussed the new Twitter layout that is slowly being rolled out to users that turns the twitter web page into more of an online twitter desktop client. Third party applications are not going to go away any time soon, as they offer so many niche functions and features, as well as integration with several other social networks.

Cliff and Erik also shared some initial thoughts on a service called Formulists.com.

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Social Media Serenity
The Power of LinkedIn

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In this episode, Cliff and Erik are joined by Justin Lukasavige to discuss the power of Linked In for Business To Business Networking. Up to this point, I (Cliff) had thought of Linked in as a social network for people looking to get a job.

Notes from the conversation:
* Linked In is not just a network for people looking to get a job.
* There are amazing Business To Business opportunities on LinkedIn
* Over 75 Million users with an average of one new member every second.
* Average household income of the average Linked In member is $109,000/yr
* Groups on linked in are like community forums for niche topics.
* LinkedIn Answers are a great way to find answers to questions you might have.
* LinkedIn Answers is a great place to answer other's questions and be seen as an expert.
* Complete your profile, use keywords in Headline, Current Position, Past Position, Summary, & Specialty
* Cliff has been converted and will begin to interact with LinkedIn on a weekly basis.

Call in your feedback on our voice mail hotline at 859-795-4067. Or use your voice memo application on your iPhone to record feedback or questions. Simply email it to [email protected].

Note: We record and release the Social Media Serenity Podcast on a weekly basis. However, we only release about one episode per month on the free feed. To learn how you can get every episode of this podcast and all the other podcasts we produce here at gspn.tv, please click here to learn about Plus Membership.

Subscribe To The Social Media Serenity Podcast:
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[audio:http://traffic.libsyn.com/gspn/SocialMediaSerenity056-FacebookEventSpam.mp3]

Social Media Serenity
Facebook Event Spam

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In this episode, Cliff and Erik discuss iTunes' new Ping social network for music, thoughts on managing who you connect with on Facebook, the potential of using Facebook Events as a spam tool, and so much more! Erik also mentioned the book titled UnMarketing. You can find out more about this book at http://Unmarketing.com.

Call in your feedback on our voice mail hotline at 859-795-4067. Or use your voice memo application on your iPhone to record feedback or questions. Simply email it to [email protected].

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[audio:http://traffic.libsyn.com/generallyspeaking/SocialMediaSerenity055-IJustGotListedAsASocialMediaGuru.mp3]

Social Media Serenity
I Just Got Listed As A Social Media Guru

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In this episode, Cliff and Erik discuss the following item:

* Leo says social media doesn't matter b/c nobody missed him (link)
* Erik's Blog Indian experience
* Muuter.com
* blastfollow.com
* Podcamp Boston 5
* Cliff's episode of Podcast Answer Man talking about the sponsorship (link)

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[audio:http://traffic.libsyn.com/generallyspeaking/SocialMediaSerenity054-FacebookGoinPlaces.mp3]

Social Media Serenity
Facebook Goin' Places

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In this episode, Cliff and Erik shared the following items:
* Justin Bieber's Tweet Revenge
* Facebook Launches Facebook Places
* Twitter rolls out Your Both Following and You Both Follow
* Twitter Movie Parody
* Twitter's Thoughts on Getting More Followers Using 3rd party services
* Blog Post asking….. Is Cliff Smoking Crack?
* The Article that Erik Disagrees With

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