261 Podcast Answer Man – Michael Hyatt Talks About Building A Platform – How Many Downloads Is A Good Number? – And More…

by Cliff Ravenscraft on May 17, 2012

in Podcast Answer Man

Michael Hyatt Talks About Building A Platform
In this week's episode, I am super excited about talking with Michael Hyatt. Michael is the Chairman of Thomas Nelson Publishers, the largest Christian publishing company in the world and the seventh largest trade book publishing company in the U.S. He has over 200,000 subscribers to his personal blog that is focused leadership, productivity, publishing, social media, and the valuable resources that he discovers.

In this episode, I talked with Michael about his new book titled Platform: Get Noticed in a Noisy World. In the book, he shares his story about how he built the platform that he has today in the online world. What I learned in this episode is that for the first four years that Michael published his personal blog, he never had over 1,000 subscribers to his blog. Michael shares a little insight into how he went about getting noticed in his niche market.

I highly encourage you to pick up the PHYSICAL COPY of Michael's book between Monday, May 21st and Friday, May 24th from one of the retailers listed at http://MichaelHyatt.com/platform. If you do, and you forward your paid receipt to [email protected], you'll receive all the digital versions of the book as well as over $300 worth of other bonuses.

Michael and I also spoke briefly about his This Is Your Life podcast that he launched back in February of this year. After episode 008, this podcast became one of the top 5 podcasts that I have every subscribed to with my favorite episode being episode 10 titled HOW TO SHAVE 10 HOURS OFF YOUR WORK WEEK. I highly recommend that you subscribe to Michael's podcast in iTunes today.

Random Plug of The Week
This week's random plug of the week goes out to the The MasonWorld Late-Night Internet Marketing Podcast by Mark Mason. If you check out his show and like it, please be sure to let him know you heard about the show from The Podcast Answer Man!

iTunes Changed Their Mind!
iTunes changed their mind. They now want 1400×1400 artwork! Back on April 5th, I published episode 256 of Podcast Answer Man where I reported that iTunes updated it's specs to suggest 1200×1200 artwork. Without any rhyme or reason, they now have updated their specs, again, to state that they now prefer 1400×1400 artwork!

Podcast Artwork for $175
Most podcasters do not invest enough into the artwork for their podcast. The truth is that your podcast artwork is often what sets the 1st impression for your podcast. This is especially true when it comes to those who find your show in a podcast directory.

I've been working with Jenny Hamson for several years and she does all my podcast artwork. I've also personally contracted her to do the artwork for all of my coaching and consulting clients. In all the years that I have worked with Jenny, she's never failed to provide artwork that not only meets expectations but delivers far more than could have been anticipated. If you are looking for artwork, please contact Jenny Hamson today and tell her that Cliff sent you!

Two Quick Questions
In this episode, I answer two questions from Tommy Kendrick of the Actor's Talk Podcast. The first question that Tommy asked was “How many downloads is a good number for a podcast.” He also asked about whether or not he should break down this podcast into a shorter version and a longer version for his podcast. I provide my thoughts on both of these questions in the episode.

iTunes Ratings & Reviews
I started Podcast Answer Man in December of 2006. Until April 2012, I really never asked anyone to provide a rating and/or review for this show in iTunes. If you find this show has been valuable to you, would you please go to my iTunes Listing to both rate and review Podcast Answer Man?

The Podcast Mastermind
One of the reasons that I love working with podcasters so much is due to the fact that they are influencing someone every single time they produce a podcast episode. The world needs great leaders! I believe that podcasters who take their leadership position seriously can make a positive difference in the lives of others. The world needs you and your message! They need you to be a leader!

Many people ask me how to grow the audience of their podcast. I believe that one of the best things you can do is to BELIEVE IN YOURSELF! To take yourself seriously! To consider yourself to be a professional!

Are you willing to invest in your future success?
Are you willing to be the greatest leader you can be?
Are you wiling to commit to your personal and professional growth?

If so, please consider joining The Podcast Mastermind!

Register For BlogWorld Today!
If you are serious about your podcasting efforts, I highly recommend that you attend the leading podcast industry conference. I know for a fact that some very exciting things are going to be happening at this year's NYC event, relating to podcasting. If you haven't registered yet, feel free to use my affiliate link to get registered today. Use promo code GSPN10 for 10% off!

The Virtual Ticket Option
Not able to attend BlogWorld NYC this June? No problem at all! The Virtual Ticket option allows you to consume all the content of the podcasting track sessions, as well as every session from all of the other tracks at BlogWorld & New Media Expo. The Virtual Ticket is also great for those who will be attending the conference as there will likely be multiple times where there is more than one session that you would like to sit in on during the same time slot. Those who are attending the conference can get the Virtual Ticket at a discounted add-on price.

To order your Virtual Ticket for BlogWorld today, feel free to use my affiliate link. Use promo code GSPN10 for 10% off!

Blue Host Affiliate Signup
I want to send out a special word of thanks to the folks behind the following domains that were used to create a new hosting account with BlueHost with my Blue Host affiliate link recently. As you know, I earn a commission each time someone clicks through my link to sign up with Blue Host. So thank you!

Accounts that were created recently:

Note: The fact that I have linked to these accounts is only to acknowledge that these folks have used my affiliate link to create a hosting account with BlueHost. These links are not an endorsement of any content that may be posted to these sites. If you ever recognize content blatantly offensive at any of these links, please let me know and I will be sure to evaluate and consider if the link should be removed from this post. These accounts are all brand new and may not be active yet. Also, it is possible that some of these domains were previously owned and my not have been transfered to BlueHost just yet.

Free Month of Media Hosting With Libsyn!
Because of all the years of sending clients to sign up for accounts with Libsyn, they have created an affilate programs only given to a hand selected group of podcasting experts. I'm delighted that I am now able to offer new podcasters ONE MONTH FREE when they sign up for a new account with Libsyn. Simply use promo code GSPN when you sign up!

PODCAST VIDEO TUTORIALS: I have a growing list of video tutorials that I have created based up on the the top things my clients have hired me to help them with. See the full list of tutorials by clicking here.

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