263 Podcast Answer Man – Managing Multiple Brands – Mission Statements – And An Interview With Noah Shanok, CEO of Stitcher Radio

by Cliff Ravenscraft on June 1, 2012

in Podcast Answer Man

Stitcher Radio

Interview With Noah Shanok, CEO of Stitcher Radio
One of my favorite benefits of the iPhone and the others smart phones that followed them is that they have made it increasingly easier for “normal people” to consume podcast content. Today there are many “apps” that allow to manage and even subscribe to your favorite podcasts right from your phone, without the need to connect any cables to your computer.

Stitcher Radio is a company that has such an application. However, they've taken everything a step further when it comes to making it easier for those “normal people” to consume our podcast content. They've worked out deals with major car manufacturers to get their application, and our podcast content, installed into the factory car stereos of the future.

In this episode, I'm delighted to share a 45 minute interview with the CEO of Stitcher Radio, Noah Shanok. Here is a list of the questions that I asked Noah:

01. When, how, and why did Stitcher Radio get started?
02. How does Stitcher separates itself from apps like Downcast that allow users to create their own channels for podcasts?
03. Do you have any guidelines when it comes to the shows that you do add to your directory?
04. What car manufacturers are including radio systems in their cars that include or allow for the use of Stitcher Radio today?
05. How does that work? Do they have to install an app or does it come built into the radio?
06. How does your affiliate program work?
07. Do you have a plan for advertising and shared revenu in the future?
08. Is there any way to determine how your show ranks among other shows on Stitcher?
09. What's the process for getting on your “Top Pick” that you send out to your mailing list?
10. Tough question about re-compressing already compressed files.
11. Do you have custom Stitcher Radio Shows?
12. What are you working for the future of Stitcher Radio?

How Do You Manage Multiple Brands?
I devoted the first twenty minutes of this episode to a question that came in from Spencer from the Video Snapcast. Spencer shared that he was considering the launch of a second show, or another brand, that has absolutely nothing to do with his current podcast devoted to video tips. His question was about to provide consistency of his personal brand as the creator of two totally different brands.

The great thing is that I have quite a bit of experience with managing multiple brands and even multiple different podcasts that focus on various different topics and passions that I have.

In response to Spencer, I share some of my recent thoughts on developing a “personal brand” and even creating a personal mission statement.

In my response, I also share my own personal mission statement. Take a look at my personal mission statement, listed below, and you'll be able to see how this clearly fits into all the projects, shows, brands that I've ever put my hands to.

My mission is to dedicate my life to Entertaining, Educating, Encouraging, and Inspiring Others! To share my passions and experiences in life in an authentic and transparent way that inspires others to make positive changes in their lives. I want to be known as a follower of Jesus who authentically attempts to live out my faith (though I may fail miserably at times) in a way that engages popular culture without turning others off. I want to always be prepared to give a reason for the hope that I have and to be ready to do so with gentleness and respect.

Podcasting A to Z July 2012 Course Now Open For Registration!
Podcasting A to ZThe next session of Podcasting A to Z will begin on Monday, July 9th, 2012 and will go for four full weeks, with the final day of the course being Friday, August 3rd. If you have not yet heard of my Podcasting A to Z course, I highly encourage to you to click here to learn all about it.

I'm limiting the July 2012 session to thirty students and I'm looking forward to helping these thirty students turn their dream of creating a successful podcast into a reality. If you are thinking that you've put the launch of your podcast off for way too long, I encourage you to register today!

Podcast Artwork for $175
Most podcasters do not invest enough into the artwork for their podcast. The truth is that your podcast artwork is often what sets the 1st impression for your podcast. This is especially true when it comes to those who find your show in a podcast directory.

I've been working with Jenny Hamson for several years and she does all my podcast artwork. I've also personally contracted her to do the artwork for all of my coaching and consulting clients. In all the years that I have worked with Jenny, she's never failed to provide artwork that not only meets expectations but delivers far more than could have been anticipated. If you are looking for artwork, please contact Jenny Hamson today and tell her that Cliff sent you!

iTunes Ratings & Reviews
I started Podcast Answer Man in December of 2006. Would you believe that until April 2012, I never spent much energy to ask anyone to provide a rating and/or review for this show in iTunes? If you have ever read my blog post about how iTunes podcast ratings work, then you know just how valuable leaving a 5 star rating and/or a written review can be to a content producer.

If you find that the Podcast Answer Man podcast has been valuable to you, would you consider going to my iTunes Listing to both rate and review this show? If so, please click here.

The Podcast Mastermind
One of the reasons that I love working with podcasters so much is due to the fact that they are influencing someone every single time they produce a podcast episode. The world needs great leaders! I believe that podcasters who take their leadership position seriously can make a positive difference in the lives of others. The world needs you and your message! They need you to be a leader!

Many people ask me how to grow the audience of their podcast. I believe that one of the best things you can do is to BELIEVE IN YOURSELF! To take yourself seriously! To consider yourself to be a professional!

Are you willing to invest in your future success?
Are you willing to be the greatest leader you can be?
Are you wiling to commit to your personal and professional growth?

If so, please consider joining The Podcast Mastermind!

Did you Miss BlogWorld NYC? Check Out The Virtual Ticket Option!
If you missed BlogWorld & New Meida Expo NYC this June, that's no problem at all! The Virtual Ticket option allows you to consume all the content of the podcasting track sessions, as well as every session from all of the other tracks at BlogWorld & New Media Expo. The Virtual Ticket is also great for those who attended the event and wished that they could have been a three places at once to attend all those amazing sessions!

To order your Virtual Ticket from BlogWorld & New Media Expo NYC today, feel free to click here to use my affiliate link. Use promo code GSPN10 for 10% off!

Blue Host Affiliate Signup
I want to send out a special word of thanks to the folks behind the following domains that were used to create a new hosting account with BlueHost with my Blue Host affiliate link recently. As you know, I earn a commission each time someone clicks through my link to sign up with Blue Host. So thank you!

Accounts that were created recently:
http://mynextnewplace.com
http://anchordad.com

Note: The fact that I have linked to these accounts is only to acknowledge that these folks have used my affiliate link to create a hosting account with BlueHost. These links are not an endorsement of any content that may be posted to these sites. If you ever recognize content blatantly offensive at any of these links, please let me know and I will be sure to evaluate and consider if the link should be removed from this post. These accounts are all brand new and may not be active yet. Also, it is possible that some of these domains were previously owned and my not have been transfered to BlueHost just yet.

Free Month of Media Hosting With Libsyn!
Because of all the years of sending clients to sign up for accounts with Libsyn, they have created an affilate programs only given to a hand selected group of podcasting experts. I'm delighted that I am now able to offer new podcasters ONE MONTH FREE when they sign up for a new account with Libsyn. Simply use promo code GSPN when you sign up!

PODCAST VIDEO TUTORIALS: I have a growing list of video tutorials that I have created based up on the the top things my clients have hired me to help them with. See the full list of tutorials by clicking here.

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