I had an amazing experience at the Social Media Marketing World conference that was held last week in San Diego, California. In this episode, I share why this conference was not only a huge win for me, professionally, but I also share why it was a major win for Podcasting as an industry.
The title of this episode is a direct quote from Michael Stelzner's keynote address. Social Media Examiner did a study to uncover new trends in social media marketing. In that study, they had asked “what social media networks are you're currently using” and “what are all the social media related tools that you are using?” The results showed that only 3% of marketers are currently using podcasting in their social media marketing strategy. However, 32% have a desire to learn how to use podcasting in their marketing efforts and 23% have plans to increase their podcasting activities in 2013.
If you want to hear how this trip to San Diego was a massive success for me, personally, as a husband and father, then I encourage you to listen to episode 252 of Family From The Heart. That episode should be posted at https://gspn.tv/ffth252 within the next day or so.