Creating Evergreen Content
In this episode, I talk about the value in intentionally creating evergreen content. In my weekly podcast, I may discuss topics that are extremely relevant today but may not be applicable months or years down the road. However, I will often create a segment of an episode or even full episodes where I intentionally create something that will be “evergreen” and something that I will refer back to for years to come.
I've also been known to create a brand new podcast, with the end in mind, where the entire 10 to 15 episodes (or more if needed) are intended to be an evergreen resource like my Virtual Assistant Podcast.